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Submitted by: Linju John
Vector art work is a kind of graphics which is based on mathematical definitions. These mathematical expressions are used as they can represent images in computer graphics. The very important benefit of Vector art is, it is ideal for printing. Vector art is made from mathematical curves so even if we re-size the image, the print of that image is very crisp, clear and sharp. All the major players in the market are focusing on vector logo design i.e. converting bitmap and jpg to vector art format. Therefore, even if we print on a small sheet of copy paper or enlarge to billboard size, there is no compromise on quality.
Vector logo design can be used on different promotional products to make the product more attractive. This also helps in creating brand value and goodwill of the company. Promotional product ranges from Apparels, Bags, Calenders, Books, Clocks, Sun Glasses, Letters, Envelopes, Flash Drive, CD Rom, DVD, Watches, Caps, Hats, Mouse pads, Key chains, Posters, Stickers, Mugs, Water Bottle, Drink Ware, Pens, Umbrella, Lanyards, Sports, Travel and Luggage. Promotional products are mainly used for communication, advertisement and marketing purpose. They are given to different people to create a brand, image or to promote a company. It increases corporate identity. Anything and everything can be branded with company s name/logo for promotion. Brand awareness is the most common use for promotional items. Marketers also use promotional products to facilitate employee relations and events, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.
Vector logo design when used on Drink ware can attract more people. It is always eye catchy. Vision is more faster than words which means that one can see things very easily and recognize it rather than speaking about it. It can also target to be used from toddlers to old age. Small children when carry water bottles with vector art work on it to school always catches attention of other children and moreover, this is in their minds for long. Hence, it will add to brand identity and demand would also increase for those bottles. Sports Bottle with any jpg to vector design can be given to each participant at sports event and help in promoting the brand. The Company adds value to its products and adds customers. We can re collect few examples of big players in the market and how they have used vector logo design on their products to create brand identity and image. Thus, also focusing on Customer Retention. For example Maggi brand tried to attract youngsters with their new different tastes in their product and also designed water bottles, mugs with its logo and tagline specially for kids. Cadbury brand targets kids to old age and have come up with Milk Glasses, Mugs, Notepads, Water Bottle with their logo to attract as many people as they can. They have introduced special mugs for kids to drink milk and thus promote their product Bournvita . This is how one can attract all age group people and create brand awareness with one simple strategy called Vector logo design.
About the Author: For more information about jpg to vector and vector logo design, visit :
tisengine.com
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